Who we are
An Extraordinary Brand
Singapore jewellery brand Joanne L. celebrates the multi-faceted magic that is woman. Joanne L. marries sensuality and aesthetics with timeless imaginative designs that showcase textures and forms inspired by nature, geometry and architecture. Boldly proportioned, audacious and accented by gemstones such as sapphires, amethyst and topaz, Joanne L.’s handcrafted pieces intensify the feminine allure that is strong, elegant and alive – from boardroom to ballroom and beyond. The Joanne L. collection features earrings, necklaces, rings, cuffs and bangles.
An Extraordinary Designer
Joanne L. is the handcrafted jewellery brainchild of Singapore-based Joanne Low. A mother of three and former lawyer, Joanne’s innate passion for design was awakened when she and her then 3 year old daughter were playing with a box of toy beads. Fuelled by her natural verve and passion and determined to master a new skill, Joanne trained in gemology, metalsmithing, technical drawing and computer-aided design and is an Accredited Jewellery Professional with the Gemological Institute of America (GIA). She established Joanne L. in 2012, commemorating the realisation of years of hard work and believing in the multi-faceted magic that is woman. Each piece of jewellery in her collection is designed, conceptualised or fabricated by her, allowing her to infuse every emotion and feeling into the individual piece. Hand fabrication of bespoke jewellery pieces is one of her favourite parts of being a jewellery designer and much of this work is undertaken by her using traditional metalsmithing and other methods in her home studio. Bold, audacious and oftentimes bursting with colour, Joanne’s designs give tangible expression to the feminine allure that is strong, elegant and alive.
Her work has been featured in magazines like Her World Magazine, Simply Her, Singapore Women’s Weekly, Style.com, IS Magazine and Honeycombers. She was the winner of the Best Branding and Marketing Category of the inaugural Singapore Mumpreneur Awards 2014 and was selected by Mediacorp Singapore’s StyleXStyle.com to create a capsule collection for their second anniversary. When not in her workshop designing a new line, Joanne can be found painting, looking through the lens of a camera or training for a marathon.